I need to make a decision… To go or not to go… that is the question.
It would seem obvious that a whisky lover would take advantage of every opportunity to explore. And with Whisky Live in Singapore convenient to us Mumbaikers, in a city that I’ve often called my “alternate home“, it seems a no brainer.
My first Whisky Live Singapore experience in 2016 was brilliant!
But here is where the challenge comes…. my 2nd experience in 2017…. wasn’t. I sincerely WANTED to enjoy it as much or even more than the previous year however…
What changed? In my exceedingly biased opinion…
- Range – Less… far less…. mostly repeats… fewer “wow!” options. Granted I was a year further into my whisky explorations but surely the same distilleries would bring different expressions a year later? Not nearly as much as I had hoped…
- Industry connect – Also far far FAR less… most booths were populated by local bartenders not folks actually directly associated with the distilleries or brands. Surface level schpeels which added little value to those keen to go beneath the marketing. There were a few with direct representation and some enthusiastic exceptions from the local team, but there is something completely different to chatting with someone actually FROM where the whisky is produced that makes all the difference. For me, that is the real advantage of such events… travelling to one place instead of many…
- Crowds – Don’t get me wrong… there were crowds the previous year too however there was simply more room to wander around, to find a quiet corner to relax before heading back into the fray
- Viva la venue? I really like the Robertson Quay area… once upon a time it was practically my home away from home… yet the venues alternated between sweaty outdoors and sweaty indoors as the A/C couldn’t keep up with crowd capacity then empty stretches of ‘gallery’ where you could neither sit and relax nor be more sociable… just stand… alone… and stare… at nearly blank walls
- Cocktails king – Loads of opportunities to try different cocktails… which is certainly an industry trend. However call me a purest, I’m there to sniff, swish and savour my way through discovering the original dram not disguise it in a cocktail, however creatively that may be.
- Drunken debauchery – You would think this is simply what to expect at a liquor event… however the emphasis and attendees seemed to care less about discovery and more about just drinking to get drunk. Not my cup of tea (so to speak). Clearly few followed a Whisky Live “Survival Guide” approach!
- Collectors room – The separate seemingly rarified atmosphere of the 2016 collectors room contrasted completely with a sweaty bar just outside a raucous VIP room. And the collection seemed much smaller and pricier too. Dare I speculate the robbery that hit La Maison du Whisky in Paris not long before Whisky Live Singapore impacted the bottles on offer?
I could go on but you get the gist… it simply wasn’t for me… much as I would have wanted it to be.
Don’t get me wrong. I get that so much sincere intentions, work and sweat goes into pulling an event off like this. And am a huge fan of what La Maison du Whisky continues to contribute to the world of whisky – particularly through their Singapore store anchoring Asia.
However on a personal level, I still need to decide.. should I go to the 2018 event just a month away???
Time for a little website homework…
- Hotel = A/C YEAH!!
- Brands much the same but I’ve calibrated expectations and remain optimistic there will be some new and/or unique expressions not previously featured…
- Introduction of a new 10 coupon limit… hmmmm…. While I would never over the course of a wander through the whiskies ever actually consume 10 drams, I’ve always enjoyed the lack of limit. You can find me shamelessly sampling some 20+ exceedingly small pours… speed “tasting” through a sniff, swish and spit of a few precious drops. I do appreciate needing some mechanism to reduce consumption to more reasonable levels… however it is a significant change to think of making a nodding acquaintance with a mere 10 options.
- No collector’s room on the venue map…. surely that can’t be right?
- And the master classes? While I’d welcome a chance to enjoy Old Pulteney, Bruichladdich & Octomore again, the one that caught my attention was the “Rare Malts” for a mere $250! (yikes!)
Decisions, decisions, decisions…. Hop on a plane in a month… “Should I stay or should I go now??”
You can read more about my different Whisky Live Singapore adventures…
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