London Whisky Show – Disappointing Diageo’s Den

Once you have been to a whisky festival or two, you start to have a way of navigating their offerings…. making a good connection or two with the lads and lasses at the various booths, and then move on to give others a chance to experience, hopefully learning a thing or two along the way. At London’s The Whisky Show, we had a grand old time and thoroughly enjoyed our day! With one or two teeny tiny exceptions…

Along with our “dream dram” and meal tokens, we also had a Diageo chocolate and whisky pairing ticket too. The meal was really quite terrific for a mass event like The Whisky Show. However every time we would glance over at the Diageo area, it was so crazy crowded around the bar, that we would skip over and continue to other options.

As the afternoon waned, we decided better go before it was too late! At first, it was nearly impossible to get anyone’s attention and when we finally did, enquiring about the pairing, were informed they ran out. He clearly was overwhelmed and not interested in offering anything or having a chat…

However, we persisted and spotted the Clynelish Cask Strength 54.9% was handy. So insisted on a small pour. This wasn’t our 1st Clynelish and found it was fruity and floral as expected.

We thought to try something more but, frankly, gave up. We enjoy the conversations, learning something new, however, for us at least, this clearly wasn’t going to happen at the Diageo den.

So yes, they are the biggest boys in the industry and I’m quite sure they had an impressive array of whiskies available at The Whisky Show – estimated to be above 75 – however we clearly were not pushy enough or important enough to get much ‘love’ from their side. Oh well… you win some and you miss some!

Lucky for us, we had some absolutely STELLAR drams at Gordon & Macphail, That Boutique-y Whisky Company, the TWE festival area and so much more! That this wee uninspiring experience didn’t deter us from a marvelous mostly malty day!!

As for other Clynelish tasting experiences? Read on…

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